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Now, let’s take a look at the examples below. You can access them by registering here for free. In Chamaileon, we have professionally designed email templates that you can use as inspiration or just modify to match your brand or goals by adding your own images and text. Its simplicity doesn’t distract the recipient but helps screen the content efficiently. Generally, the best product launch email templates use a single-column layout only. 25 best product launch email template examples Include social shares buttonsĪllow the customers to share your fantastic deal. Try to figure out which message converts better to maximize your efforts. Make it easier to click the button without scrolling up or down. Insert CTAs in the beginning and at the end of the email. Photos help the recipient imagine and understand the new product. It’ll result in an excellent structure and helps digest the information quickly. Divide the launch newsletter into 3 sections Make it easy to recognize your brand by using your logo and brand colors.

Include the basic information in your email to answer every question: ProdPad used a nice, attention-grabbing subject line in their product announcement email that included an emoji: “Say Hello to New ProdPad: You Asked, We Listened.”Īim to write a straight-to-the-point email Express your excitement - you can also use emojis to make it more original. Use emotions for your product announcement email subject line. Design eye-catching email subject lines for the product launch campaigns. Grab attention with this simple method and stand out from the crowd.

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Inserting a nice HTML color code into your launch newsletter makes a big difference. While designing a product launch template, you need to follow these best practices: Choose a vivid background color

Add multiple delivery dates for benchmark email for free#

You can create your templates for free in Chamaileon by accessing them here. Watch how Allbirds do it in this short video:įor example, in Chamaileon, you can create product launch email templates that render perfectly on all devices- they are fully responsive. There are email template builders & designers that you can use for free. You can craft a beautiful product launch email within minutes.

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In order to create a good email design, we recommend you to use a professional email template designer because of its flexible drag and drop editor.

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What information should be included in your new product announcement email?īelow we will show you the best practices on how to design a successful product launch email and what to include in the email copy. Thanks to your reminder they can still take advantage of the offer.ĭon’t forget to include the social media buttons in the launch email design so the recipients can spread the word about your product. In case someone is interested in what you promote but forgets about it, you can remind them. Launch the product - Send it on the day of the product launch. If they clicked the “Pre-Order” button, they are to be on your product launch email list, for example. You have to segment your email list based on the recipient’s actions. 👉 Check out our article about Promotional emails and learn all about discounts, codes, and free shipping in email marketing. Offer an incentive, such as free shipping, a discount, or exclusivity for the Early Birds. Explaining the value of your product is an essential part of your communication. Include the name and images of the product, the launch date, and the main benefits. Here are a few examples of awesome teaser emails that you can send to your target audience at the beginning of your product launch email sequence.Īnnounce your new product - Send it 1 week before the launch. If you go for this option, all you need to do is to include the date of the big day when something extraordinary will happen.ĭon’t reveal more information yet, but rather grab the attention of the recipients who’d be eager to know what’s coming up. The first email of your launch email sequence can be a teaser email, and you can unfold the whole deal later on. The mysterious message - Send it 2 weeks before the product launch.

The product launch email (product release).

The announcement email that ends the suspense.

The mysterious email that builds anticipation (teaser email).

You can use the following product launch email sequence: Schedule at least 3 emails and start sending them at least 1-2 weeks before the official launch. The success of introducing your new product via email depends (amongst other things) on timing. There are 5 main types of product launch emails: A product launch email is an email you send with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event.